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Internet Marketing Services Basics
Internet marketing services can draw the right customers to your web site. These services offer an array of search engine optimization and online marketing services to get you ranked higher in search engines and grow your business online.
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Internet marketing services features
The typical Internet marketing service company offers many ways to promote your products and services, ranging from individual options to a complete suite of features. It’s up to you how aggressively you will market your web site and how much you can afford to spend.
- Pay-per-click marketing – Businesses with small budgets can pay for traffic on a per-visitor basis. You go through a bidding process for particular keywords to determine where you appear in targeted search rankings and pay every time someone clicks on your ad.
- Search engine optimization (SEO) –SEO allows you to improve your search results with targeted content, HTML tags, and other techniques. Not only will this help drive more traffic to your web site, but you won’t pay anything for those visitors since SEO helps you naturally appear in search engines!
- SEO content copywriting – To help improve natural search rankings, you can hire an Internet marketing services company to develop content developed around certain keywords.
- Hosted pages – Other web sites provide links for your offerings that redirect back to your web site. You then only pay a share of the revenue if someone orders products or services through that link. A step up from that is hosted marketing pages which optimize keywords and provide stronger links for clickthroughs.
- Directory listings – You can get listed on hundreds even thousands of Internet directories. That way, people looking for businesses like yours can pull up information about your web site.
- Full reporting – Once you have an Internet marketing services company working for you, they can furnish you with detailed reports showing key statistics for web site traffic, clickthrough rates, and search positioning tracking.
Other terminology
Another name for this business is search marketing services or search optimization services since improving natural and marketed search positioning is such a vital part of the offering.
Related Articles - September 2010
Search Marketing Services Buyer’s Guide
Learn about the many features search marketing service companies offer, the different costs of the available services, and what you should look out for. (Source: BuyerZone)
Search Marketing 101
Get all the basic information you need about how the history and effectiveness of search engine marketing. (Source: Wikipedia)
The 13 Hidden Treasures of Internet Marketing
This comprehensive listing will show you benefits of Internet Marketing Services that you may not know about.(Source: Site Pro News)
Internet Marketing for Home Businesses
Learn more about the benefits of Internet marketing and how it can help grow your home-based business. (Source: About.com)
Leading Manufacturers
- SEOP
- eVisibility
- OrangeSoda
- WSI – Sound Web Solutions
Points to consider:
- Are you looking for Pay-Per-Click (PPC) management or Search Engine Optimization (SEO) services?
- What are your primary goals? Lead generation? Branding?
- What is your geographic target market?