"Just" a banner for trade show signage: Simple but effective
When you want to make a lasting impression but don’t want to spend thousands of dollars in the process, using a simple banner for trade show signage can easily convey your message in a professional and highly cost-effective way.
Popular among sales reps, marketing executives, and publicists, banner stands for trade shows are extremely easy to use: one person can set up and tear down an entire booth in minutes.
Banner for trade show options
As with anything, it all depends on how much you want to spend. Banner stands for trade shows come in seven different varieties that feature a range of sizes as well as eye-catching customizations to differentiate you from the crowd. These seven include:
- Standard banner stands – Great when you want to set up a display and leave it, standard non-retracting banner stands are the least complex and lightest weight, but also provide the least amount of flexibility in terms of adjustment. Banners are attached to both the upper and lower frames to prevent them from flapping in the wind but require a little extra care to prevent wear and tear as they do not retract into the frame. Costs for a 24-inch by 60-inch display range from $140 to $190 and can get more expensive depending on the accessories selected.
- Retractable banner stands – Similar to a standard banner, this option provides far more durability as the graphics are easily rolled up into an aluminum housing, similar to a window-shade. And setting up your booth is almost as easy as opening your blinds in the morning, with most setup taking less than two minutes. Simply grab the reinforced end of the signage and pull. The heavy case is also popular among those who leave their displays in heavily-trafficked areas, providing an extra level of strength and durability. Costs for a 33-inch by 80-inch display start around $250.
- Telescoping – Created for those who need to use their banner at multiple trade shows, the telescoping display allows you to integrate a wide range of graphic sizes, all the way up to 144 inches by 96 inches. The telescoping framework is manufactured from a lightweight anodized aluminum frame that the graphic banner attaches directly to. Known for their reliability, these models feature steel feet to resist tipping and are set up in minutes with no tools required. Costs for a 36-inch by 96-inch display range between $190 to $235 and up, depending on the size of the graphic selected.
- Scrolling – Commonly seen in malls across the country, this variety of display incorporates a scrolling banner that moves to grab the attention of any passersby. Breaking away from the solitary, static image, it’s a clever way to draw the eye without investing thousands of dollars on a 3-D popup or video screen. Displaying graphics in a continuous loop, the scrolling display includes a banner that’s held in place between two rollers that are continuously turned through an internal electric motor. Unlike other displays, this model does require a power source. Costs range from $230 for the stand itself, $400 for the graphic, and can often be found as a package deal that includes both for close to $600.
- Outdoor banner stands – Ideal for conferences, events, trade shows, fairs, races, and all other outdoor events, outdoor banner stands feature a level of enhanced durability due to the environmental conditions that can range from unexpected rain showers to blistering sun. As a result, this model includes a heavier vinyl graphic media that’s intended to withstand the fading caused by UV rays. In addition, they also feature UV resistant inks, further resisting fading, bleaching or degrading. If you need your banner for a trade show or other event that takes place outdoors, it's worth a little extra money to get an outdoor banner stand. Common sizes include 2 feet by 5 feet and 3 feet by 6 feet with costs ranging from $230 to $300.
- Flexi retail displays – Provided in a number of options to entice retail customers, flexi retail displays include countertop displays, wall-mounts and floor displays. All models feature single-sided graphics that include a solid rectangular base, grounded in a lightweight minimalist aluminum frame to provide an eye-catching presentation that can be moved to other areas of the sales floor by any employee. Costs range from $100 for countertop displays and $50 for wall-mounts to $215 and up for full-size floor displays.
- Impact tension fabric banner stands – As elegant as they are lightweight, the impact tension fabric banner stand features a dye sub fabric that includes a double-sided graphic. It’s easily assembled by slipping the signage over an aluminum frame. To protect the display when not in use, it typically includes a carrying case. Standard sizes start around 33 inches by 77 inches and a cost that ranges between $440 for just the banner to $550 for the entire kit.