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Printed Graphic Design Basics

Graphic design plays a critical role in every interaction we have with customers. The visuals you provide your audience can leave a lasting impression on your customers before they even read it. You can hire a graphic designer for all of your marketing collateral needs including brochures, book covers, packaging, web site design, and print ads.

A graphic design specialist can help jazz up your current materials or create new ones to increase customer interest. Many firms will have interesting ideas that you can try that have worked for their previous clients. Ask to see their entire portfolio to learn what they can offer. You may also want to contact a list of references to gauge how they feel about the work.

Points to consider:

• What are your main objectives for this graphic design project?
• What type of graphic design services do you need? (Logo creation? Brand identity work? Printed pieces? Online advertising?)
• Will you provide the graphic design company with materials? If so, what materials? (Logo? Concepts?)
• Is your business new or has your business been in operation for over a year?
• Do you also need printing services?
• When do you need this project completed?

Related articles - December 2008

Common terms:

• Brand identity
• Corporate identity
• Graphic design
• Interactive design
• Logo creation
• Online graphic design
• Print advertising
• Printed collateral

Leading suppliers:

• Egg Design
• Level Ten
• LogoWorks
• New York Graphix
• PUNCH
• WebCast One